Its Roni Macaroni
Baby-led weaning at floor level.
A dad, a ten-month-old, and whatever is on the table.
Most baby-food content is filmed from above, by a parent explaining what you should do. Ours is filmed at her level, by a dad who did not know what he was doing either. It is what actually happened at the table, including the parts that went badly. That is why people who have already scrolled past forty feeding videos stop on this one.
The numbers — as of 7 September 2026
| Views, 28 days, three platforms | ~58,000 |
| Best single post | 29,000 views — a 75-second explainer, 1,049 likes, 33 comments |
| Engagement rate on that post | 4.1% |
| Average watch time on it | 15.3s on a 75s video, from a cold audience |
| Reach quality | 98% For You (TikTok) · 92% non-follower (Facebook) |
| Audience | 79–90% women. YouTube 25–44 · TikTok 18–34 · Facebook 45+ |
| Saves on recipe posts | 5–7 per 1,000 views |
| Found by search, verbatim | “at what age can your toddler eat raw carrots” · “what to give a 10 month sick baby” · “gag reflex in babies” |
Followers: 101 across four platforms, three weeks old. We are a high-reach, low-follower account and we say so. A brand buying views and intent gets what the table says. A brand buying an audience relationship should book us later.
Three clips
| Gagging is not choking | 29K views. Proof of distribution and of the long-form explainer format. Pinned on the profile. |
| Roni Reviews #2: strawberries | The best follow converter on the account, and 3,000+ YouTube views at 98% watched. Proof the short format works. |
| Frozen fruit + yogurt teethers | The current best-made post — series type system, measured cards, recipe on screen. Proof of what a paid brief actually gets. |
What a brand gets
- Vertical 1080×1920, 15–75 seconds, native audio, on-screen text in the account’s own type system
- A cover frame built to the same system, supplied as a separate file
- Raw selects on request, if usage rights are bought
- One round of revisions included
- Turnaround: 7 days from product arrival. A baby’s schedule is not a production schedule and we do not over-promise
- FTC-compliant disclosure on every placement. Not negotiable
Rate card
UGC — content made for your own channels. Available now.
| 1 video, 15–30s, organic social usage | $200 |
| 3-video bundle | $500 |
| + paid ad usage, 3 months | +40% |
| + paid ad usage, 6 months, all platforms | +75% |
| Photo set, 10 stills | $150 |
Sponsored placement on our channels. Bookable for dates after 22 November 2026.
| 1 integrated post — TikTok + Instagram + Facebook | $350 |
| + YouTube Short | +$100 |
| Series episode (Roni Reviews #N, product-led) | $450 |
| 3-post campaign | $900 |
Exclusivity, whitelisting and anything longer than 30 days are quoted separately.
Policy
We do not run sponsored placements before 22 November 2026. We are taking bookings for after that date, and we take UGC work now.
Not for sale, at any price: bath, potty, diaper or distress content · formula, sleep-training or supplement claims presented as advice · any product that puts a feeding-safety claim in her mouth · content built on a manufactured reaction.